Opened in 1989 by owner Betsee Isenberg, 10Eleven has evolved into one of the most influential multi line showrooms in the country, representing highly regarded contemporary designers. 10Eleven is known for using architectural spaces to house their collections; including a Penthouse apartment in the historical landmark Bryant Park Studios Building, as well as a 20 thousand square foot refurbished bank space which has been stripped of everything but its original vault.